Companies that increase the number of landing pages they have to 10–15 see a 55-percent increase in leads. The more automated data-capture landing pages you use, the more conversions you’ll get. It’s your job to create a follow-up email sequence to seal the deal. In others, customers give personal data in return for a promotion or a free demo. In some cases, you create a landing page to get customers to sign up for a mailing list. Customers enter their personal data in return for information from your company. Put simply, effective landing pages automate data capture. While the average landing page converts at around 2.5 percent, properly optimized landing pages convert at over 11 percent. A live chatbot tool to answer questions, qualify leads, and collect customer data.A direct call to action for a product demo.A direct call to action for a phone meeting.On this lead capture landing page, Cropin features the following automatic data-capture mechanisms: Simultaneously, dropdown menus qualify leads by location, land size, number of farmers, type of agricultural company, etc.īy offering a free demonstration of its software, Cropin automates lead capture while proving the value of its solution. Using a combination of automated data-collection mechanisms, the farming app captures various data points. You can do this in an affordable way using data-capture software.Ĭheck out how agricultural app Cropin automates its lead capture and qualification procedures in one simple landing page. Using automatic data entry mechanisms, you can accelerate the speed at which you generate leads and increase the quality of those leads.īetter leads means a higher conversion rate. This means you’ll be able to automatically qualify these customers at the data-collection point.Īs Aaron Hayes, CEO at Loganix, puts it, “Understanding the intricacies of your target audience enables you to use a holistic automated inbound lead capture approach that qualifies your leads well enough” to easily personalize future marketing. If you understand your audience well enough, you’ll know where, when, and how to capture them. This is where automated data collection beats manual data entry every time. With segmentation, you’ll be able to personalize your marketing content, which has been shown to increase conversions by 202 percent. These data-capture software tools and data-collection techniques must convert and qualify your audience from random customers to segmented groups with similar attributes. It doesn’t hurt to have mobile collaboration tools, either, since more and more employees use their phone to work and collaborate on projects. To capture the greatest number of high-quality leads, you need strong automated data-collection mechanisms. You can then use this data to send marketing messages to these leads in order to nurture them toward a sale. Data capture is the process of gathering personal data from prospective customers so you can put them into your sales funnel.
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